Wednesday 18 June 2014

JDPitampura: Fashion-Changes the Way We Live

What is fashion? Embracing style, trend, and comfort is nothing but the fashion. Fashion in today's world is compared to air in our planet. It's the most recent developments of our modern society. Fashion is an excepted manner of dressing, living, entertaining or traveling adopted by a group of people at a particular time. Fashion has been changing so fast that it is difficult even to identify what the current fashion style is? There is undisputedly a wide choice of colors & designs in costumes.

Fashion is a style that is accepted and used by the majority of group at any one time, no matter how
small that group is. Fashion is vital, challenging, ever-changing force.

In Recent years significant "anti fashion" phenomenon has taken over the fashion industry e.g. wearing unconventional color and fabric combination. Clothing style different social and communities differ
from one another. Sequined dresses, chic ensembles and trendy shirts and skirts represnted the true
repertoire of the fashion.Fashion are not only showingness but also to present ourselves how we react
how we live and what we want. Fashion means to change thinking of human. Today wearers of urban
and street style are enjoying looking into the fashions history to borrow from the past and add to their
look. Whilst it may seem today that this style is everywhere this wasn't always the case. Over the past 3
decades the style has grown and evolved and yet never lost its cutting edge feel.

The 80s, was the decade when hip hop first came to the world’s attention in a big way. The uniform by the artists who brought the sound of the street to the masses was simple. In India many stars came with new fashion like dharmendra, Rishi kapoor, Mithun chakraborty,rajesh khanna, amitabh bacchan and female actoress like zeenat aman,rekha,helen, tina munim etc. they changed our Indian Bollywood wardobe and thinking of Indian person. The 1980s, were all about big hair, big jeans and just about big everything not forgetting tight jeans at the beginning of the 80s. A lot of the were about both men and women trying to be creative, and the fashion certainly reflected this with big, bold prints on clothing and the colours also rather striking. It seems as though, while we may use the former on a chilly night, both these 80s fashion statements have not fully made it back into the retail shelves.

Radical developments in fashion production and consumption have occurred over the past few decades. Far-reaching changes have dramatically transformed fashion supply chain management and distribution at both national and international levels. In particular,radical innovations in communications and information technology have complicated globalization of makets and to changes in the nature of customer demand.

Fashion as a subject has become more firmly established in the academic literature, and in recent years, many useful insights have been offered, and more penetrating explanations of the processes of adoption and diffusion have become apparent.

Free from the burden of fashion history, new age designers in India are building successful partnerships with artisans where the artisans true beneficiaries in the business. Meaning and value in the creation is drawn from the collective strength of skill, technique, and resources along with experiences.In order to build a conceptual framework to aid the understanding of the phenomenon of fashion, it is important to appreciate the relation between terms such as 'style' and 'fashion' Via JDPitampura.

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